Pass It On: New FTC Education Campaign Encourages Older Consumers to Share Their Knowledge to Help Fight Fraud
Authored By: Federal Trade Commission
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The Federal Trade Commission’s newest education campaign, Pass It On, encourages older adults to help raise awareness about fraud by talking to their family, friends, and neighbors about avoiding common scams.
Pass it On resources take a new approach to current consumer protection issues that affect all consumers, including identity theft, paying too much for bills, and scams involving imposters, fundraising, prizes and lotteries, and health care. They offer short and direct reminders of the signs of scams, suggest tools to start a conversation, and encourage older consumers to pass the information on.
“Older people not only have a lot of experience and expertise to share, but they’re also trusted and respected sources of information within their social networks,” said Carolyn Shanoff, associate director, FTC’s Division of Consumer and Business Education. “Pass It On is based on the concept that older people are part of the solution to the problem, not just the victims of scammers.”
While consumers of all ages are targets for scams, the consequences often are more severe for older people, many of whom have no way recoup their losses.
Agency staff is reaching out to libraries, social and civic clubs, senior centers, adult living communities, and veteran’s facilities to share the new resources.
The campaign includes fact sheets, bookmarks, word games, presentations, and a new video that describes how consumers can start a conversation about spotting fraud.